From November 16-18, 2009, Phonak hearing aids hosted the Hearing Care for Adults 2009 conference. One of the primary focuses of the conference was how to reconcile the constantly shifting technology of hearing aids, with an older consumer base that might not be used to using highly intricate devices. Phonak stressed ease of use and functionality in its presentations, stressing intuitive, fluid design.
Hearing aids are expensive. Hearing aids are also incredibly important – lifesaving. Considering these two facts, it’s no surprise that people want the best out of their hearing aids. The best value. The best performance. The best hearing aid accessories available.
Enter Phonak. (more…)
Hearing loss is usually stereotyped as an older person’s issue or disease.
The senior citizen cupping his hand to his ear and yelling “what did you say?” to the toaster is practically a cliché. It’s understandable, in a way – hearing does degenerate as you age.
But over half of the 36 million American hearing-loss sufferers are under the age of 65.
What options does a young hearing-loss sufferer have?
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Hearing aids are designed to fit into both ears snugly. Because normal hearing is a combination of stimuli coming from different directions, ensuring proper hearing in both ears is big part of correcting hearing loss. But what about cell phones?
Hearing loss has a variety of negative impacts for it’s sufferer.
One common one is impairment that results in inability to distinguish high-frequency sounds. Traditionally, the greater the hearing loss, the more gain needs to be applied at that frequency. However, for some people, hearing sensitivity is so poor in the high frequencies that it is not possible to provide sufficient gain and achieve audibility. In many cases, the gain is limited by acoustic feedback or by discomfort, resulting from excessive loudness. Cochlear damage renders these sorts of frequency problems with hearing:
>>An inability to recognize certain speech sounds
>>Difficulty distinguishing high-pitched background sounds–like bird chirps and songs
Wearing a hearing aid can save your life.
Hearing loss, especially in a large, busy city, can negatively affect your ability to properly react to dangerous elements.
So why are people so hesitant to get hearing aids?
A variety of reasons:
>>Hearing aids can be bulky.
>>Hearing aids can be unseemly.
>>Hearing aids can be a hassle–where’s the guarantee that when it comes to a crowded party or loud restaurant? Will these hearing aids even work properly?
Enter the Audéo SMART, the world’s smallest hearing system with full wireless functionality.
(more…)
